Nextrition – A Fresh Digital Experience For A Pet Brand

With a strong foundation in marketing and design, I have expanded my expertise into UI/UX design, focusing on creating seamless and visually compelling digital experiences. As part of my work, I had the opportunity to redesign the full website for Nextrition, a cold-pressed pet food brand. This project aimed to transform Nextrition’s online presence by improving user experience, modernizing its aesthetic, and crafting a cohesive brand identity that resonated with pet owners.

Nextrition’s website redesign focused on balancing functionality with creativity, incorporating AI-generated imagery, engaging layouts, and a user-friendly interface. My goal was to build a digital experience that not only showcased the brand’s premium products but also educated pet owners on better nutrition choices for their pets.

Skills: UI/UX design

Tools: Figma, Photoshop, Illustrator

Role: UI/UX Designer at Voltn

Overview

Nextrition, a pet nutrition brand, needed a complete website overhaul to better showcase its premium products and educate pet owners about healthy feeding options. My goal was to create a seamless, engaging, and visually appealing experience that resonated with pet lovers while ensuring a smooth user journey across desktop and mobile.

My Role

I led the full redesign process, handling everything from UX strategy to visual execution. This included:

• Wireframing & Prototyping – Structuring a user-friendly flow with clear navigation and intuitive interactions.

• UI Design & Layout – Crafting a clean, modern aesthetic that highlighted the brand’s values and product benefits.

• AI-Generated Imagery – Sourcing high-quality, AI-enhanced visuals that reinforced Nextrition’s identity.

• Mobile Optimization – Designing a responsive experience tailored for pet owners browsing on the go. 

Process & Execution

I started with research and wireframes to define the core structure, ensuring an intuitive layout for product discovery and content consumption. Prototyping allowed for testing and refining interactions before diving into full-fledged UI design. The final visuals incorporated AI-generated pet images, blending seamlessly with brand assets to create a compelling digital presence.

Impact & Outcome

The redesigned Nextrition website now delivers a polished, engaging, and conversion-driven experience. The improved UX flow makes it easier for users to explore products, understand nutritional benefits, and make confident purchasing decisions.

Key Takeaways

This project reinforced my ability to merge functional UX with strong visual storytelling. By integrating AI-generated imagery and thoughtful design, I helped Nextrition establish a standout digital identity in the pet nutrition space.

Clickable Prototype